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This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
"synopsis" may belong to another edition of this title.
About the Author:
Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press."
From the Back Cover:
This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
"About this title" may belong to another edition of this title.
- PublisherThe University of Wisconsin Press
- Publication date1977
- ISBN 10 0299067343
- ISBN 13 9780299067342
- BindingPaperback
- Number of pages368
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Great American Blow-Up: Puffery in Advertising and Selling
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Univ of Wisconsin Pr
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
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The Great American Blow-Up: Puffery in Advertising and Selling
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Book Description Condition: Very Good+. Dust Jacket Condition: No Dust Jacket. Lg softbound, , very sl edge wear. Top pg edges, inside front have red "X". Top pg edges, inside front have red "X".; SC, octavo; 368 pages. Seller Inventory # 27471
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Great American Blow-Up: Puffery in Advertising and Selling
Published by
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(1977)
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ISBN 13: 9780299067342
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 10-0299067343-G
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Great American Blow-Up: Puffery in Advertising and Selling
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Book Description Paperback. Condition: Good. Reasonable and presentable paperback edition. Some shelf wear and edge wear to the covers. Nice tight binding and the text flows clearly from beginning to end. Enjoy this worthwhile edition. Book. Seller Inventory # 090120133741222
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Great American Blow-Up: Puffery in Advertising and Selling
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(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
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Book Description Paperback. Condition: Very Good. crisp clean w/light shelfwear/edgewear - may have remainder mark Standard-sized. Seller Inventory # 0299067343-02
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Great American Blow-Up: Puffery in Advertising and Selling
Published by
Univ of Wisconsin Pr
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
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Softcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 32-0299067343-G
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Great American Blow-Up: Puffery in Advertising and Selling
Published by
Univ of Wisconsin Pr
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. Binding: Unknown VG. in wraps dj. 368. Trade pb edition. 8vo. Seller Inventory # 5843
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