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For undergraduate Advertising and Integrated Marketing Communication courses.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2013
- ISBN 10 0273786989
- ISBN 13 9780273786986
- BindingPaperback
- Edition number6
- Number of pages480
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Integrated Advertising, Promotion and Marketing Communications Global Edition
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Book Description Condition: Very Good. 1713263108. 4/16/2024 10:25:08 AM. Seller Inventory # U9780273786986
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Integrated Advertising, Promotion and Marketing Communications
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Pearson Education, Limited
(2013)
ISBN 10: 0273786989
ISBN 13: 9780273786986
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 14502426-6
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Integrated Advertising, Promotion and Marketing Communications
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273786986. Seller Inventory # 8532325
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Integrated Advertising, Promotion and Marketing Communications Global Edition
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. Seller Inventory # 9611965
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Integrated Advertising, Promotion and Marketing Communications
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. Seller Inventory # 8674139
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Integrated Advertising, Promotion and Marketing Communications
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. Seller Inventory # 8674138
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Integrated Advertising, Promotion and Marketing Communications
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. Seller Inventory # 8674140
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