Items related to Consumer Behaviour, 2nd Ed.
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers.
"synopsis" may belong to another edition of this title.
Review:
About the Author:
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
Michael Solomonis Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.
Gary Bamossyis Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA.
Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.
Margaret K. Hoggis Professor of Consumer
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2001
- ISBN 10 027365182X
- ISBN 13 9780273651826
- BindingPaperback
- Edition number2
- Number of pages656
- Rating
Buy New
Learn more about this copy
£ 73.19
Shipping:
£ 3.19
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Condition: New. pp. xxiii + 630. Seller Inventory # 26100536113
Buy New
£ 73.19
Convert currency
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Condition: New. pp. xxiii + 630 Illus. (Col.). Seller Inventory # 92909806
Buy New
£ 75.65
Convert currency