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Stimulus Factor: the new dimension in motivating your people, your customers and yourself (Financial Times Series) - Hardcover
How do you motivate your customers? How do you motivate your employees? How do you motivate yourself? Customers no longer buy just because the product works people no longer work just because they have to, and you can no longer succeed just by turning up. We all need stimulation : the art of turning need into want. In our fast-moving new world of the internet, e-commerce and all things electronic, there is a great danger that we may lose sight of the essential questions:
- How do we motivate our customers?
- How do we motivate our employees?
- How do we motivate ourselves?
"synopsis" may belong to another edition of this title.
Review:
"This book is well worth reading as a potential stimulus in its own right" Alan Fowler, People Management, 12th July 2001 "In this original, fascinating and wide-ranging book, Freemantle goes behind the end goal, the customer, to get what makes a company exceptional - the human motivation that drives it.... "Readers will find more depth and personal understanding in one chapter alone than in a raft of average motivational books.... "All in all this is notable addition to management literature that breaks genuinely new ground and is highly readable." Carol Kennedy, Director, June 2001
About the Author:
Dr David Freemantle
gained his doctorate at London University before becoming a production manager with Mars Ltd. He had a meteoric career progression culminating with a position on the Board of British Caledonian Airways. In 1985 he founded his own company, Superboss Ltd, which specializes in the areas of motivation, leadership and customer service. He travels the world speaking at conferences and running seminars and has gained an international reputation for his thought-provoking talks and programmes. His clients include major airlines, retail chains, banks and government organizations.
This is David’s tenth book. His previous books have been published in 17 different languages and include What Customers Like About You (Nicholas Brealey, 1998) and 80 Things You Must Do To Be A Great Boss (McGraw-Hill 1995).
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- PublisherFinancial Times/ Prentice Hall
- Publication date2000
- ISBN 10 0273649949
- ISBN 13 9780273649946
- BindingHardcover
- Edition number1
- Number of pages224
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