Items related to Corporate Strategy (Frameworks) (Frameworks Series)
This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems. The major amendment for the second edition is a new chapter on the (physical) environmental aspects of corporate strategy, incorporating sustainable development, legal constraints, Eu and Third World influences, codes of practice, packaging and labelling, and other critical issues. Also, significant additions are made to pancompany marketing, strategic vision and thrust, contingency planning, management of service, strategic flexibility and fit, marketled change, theories of internationalisation, ethical dilemmas, downsizing, and relationship marketing. The planning and control material is placed into a wider contextual framework.
"synopsis" may belong to another edition of this title.
Review:
From the Back Cover:
'Students find this a very accessible and user-friendly text to quide them through the intricacies of corporate strategy. They enthuse about the wealth of illustrative examples and short case studies which are taken from a wide range of industries'
Judy Slinn
Oxford Brookes School of Business
'Richard Lynch has succeeded in creating the ideal book for those with no prior knowledge of strategic management. The newest edition of Corporate Strategy is rare among strategy textbooks in being both itellectually rigorous and highly readable. Drawing on a variety of disciplinary perspectives, Lynch develops a comprehensive and conceptually innovative overview of the strategy process, content and context.'
Thomas C. Lawton
Lecturer in European Business and Corporate Strategy, School of Management, Royal Holloway, University of London
Corporate Strategy
Second Edition
This new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.
The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource.
New to this edition-
· All cases have been updated with the latest information and around half are totally new
· Greater emphasis has been given to small and medium-sized companies and to global strategy cases
· New chapters on leadership, knowledge, globalisation and dynamics of strategy
· More material on strategy implementation
· More on value-added and sustainable competitive advantage throughout
· More on collaborative strategies, resource-based view, organisational purpose, game theory and strategic negotiation
Features
· Comprehensive yet flexible text - can be used on a variety of courses
· Balanced examination of rational and creative approaches to strategy
· International approaches and cases
· More on resource-based strategies than can be found in most strategy texts
· Excellent support package and web site provide lecturer with a flexible teaching resource
Second Edition
This new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.
The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource.
New to this edition-
· All cases have been updated with the latest information and around half are totally new
· Greater emphasis has been given to small and medium-sized companies and to global strategy cases
· New chapters on leadership, knowledge, globalisation and dynamics of strategy
· More material on strategy implementation
· More on value-added and sustainable competitive advantage throughout
· More on collaborative strategies, resource-based view, organisational purpose, game theory and strategic negotiation
Features
· Comprehensive yet flexible text - can be used on a variety of courses
· Balanced examination of rational and creative approaches to strategy
· International approaches and cases
· More on resource-based strategies than can be found in most strategy texts
· Excellent support package and web site provide lecturer with a flexible teaching resource
The author, Richard Lynch, has run his own consultancy, Aldersgate Consultancy. He is now Professor of Management Strategy at Middlesex University Business School. He has taught both in the UK and overseas and has over 25 years' experience in industry.
Endorsements
"Students find this a very accessible and user-friendly text to guide them through the intricacies of corporate strategy. They enthuse about the wealth of illustrative examples and short case studies which are taken from a wide range of industries"
Judy Slinn, Oxford Brookes School of Business
"Richard Lynch has succeeded in creating the ideal book for those with no prior knowledge of strategic management. The newest edition of 'Corporate Strategy' is rare among strategy textbooks in being both itellectually rigorous and highly readable. Drawing on a variety of disciplinary perspectives, Lynch develops a comprehensive and conceptually innovative overview of the strategy process, content and context."
Thomas C. Lawton, lecturer in European Business and Corporate Strategy, School of Management, Royal Holloway, University of London
The discussion of a large variety of cases featuring well-known companies from all over Europe makes the book very appealing to the European reader.
Greet Asselbergh, Faculty of Applied Economics, RUCA - University of Antwerp
"About this title" may belong to another edition of this title.
- PublisherFinancial Times Management
- Publication date1998
- ISBN 10 0273634305
- ISBN 13 9780273634300
- BindingPaperback
- Edition number2
- Number of pages416
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Corporate Strategy (Frameworks) (Frameworks Series)
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Financial Times Management
(1998)
ISBN 10: 0273634305
ISBN 13: 9780273634300
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Corporate Strategy
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ISBN 10: 0273634305
ISBN 13: 9780273634300
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Corporate Strategy
Published by
Longman Group
(1999)
ISBN 10: 0273634305
ISBN 13: 9780273634300
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Softcover
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Book Description Condition: New. pp. 418 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam. Seller Inventory # 142018995
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