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Adcult USA: The Triumph of Advertising in American Culture - Hardcover

 
9780231103244: Adcult USA: The Triumph of Advertising in American Culture
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We see them in flashing kaleidoscopes of colour and sound on television, splashes of neon on billboards, on glossy spreads in newspapers and magazines. We hear the peppy jingles on the radio. We even find them being sneaked past us as underwriting on public television and radio. Advertising is like a song Americans can't get out of their heads.

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Review:
Twitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme--just like advertising.--Time Out, New York

Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.--Wired

What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage, 'writes Twitchell. 'If not, you call it tasteless.'--Adweek
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'Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... [N]ot a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.' -Wired

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9780231103251: Adcult USA – The Triumph of Advertising in American Culture (Paper)

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