Items related to E-Marketing: Theory and Application
Over 30 million online UK customers are just a click away. Using a mix of academic rigour and practical application, the authors introduce the reader to the latest conceptual frameworks, high impact tools and techniques to develop a winning e-marketing strategy.
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Review:
'The topics are organized in a clear and coherent way...the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.' - Jennifer Rowley, Professor of Marketing and Information Management, University of Wales,UK
'The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.' - Alan Charlesworth, University of Sunderland, UK
'It is an excellent book for marketers eager to learn how to operate and adapt in a constantly changing and technology-dominated marketplace where for the first time in modern history the initiative and the market power rest in the hands of the customer.' - Efthymios Constantinides, University of Twente, The Netherlands
'Dann & Dann have produced a thoroughly accessible resource on e-marketing - not just in terms of language and style, but by providing a comprehensive review of the technologies as well as marketing
fundamentals.' - Joanne Jacobs, Social Media Expert Consultant
Book Description:
'The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.' - Alan Charlesworth, University of Sunderland, UK
'It is an excellent book for marketers eager to learn how to operate and adapt in a constantly changing and technology-dominated marketplace where for the first time in modern history the initiative and the market power rest in the hands of the customer.' - Efthymios Constantinides, University of Twente, The Netherlands
'Dann & Dann have produced a thoroughly accessible resource on e-marketing - not just in terms of language and style, but by providing a comprehensive review of the technologies as well as marketing
fundamentals.' - Joanne Jacobs, Social Media Expert Consultant
Using a mix of academic rigour and practical application to the e-marketing environment, the authors introduce readers to the frameworks and techniques to develop a winning e-marketing strategy.
"About this title" may belong to another edition of this title.
- PublisherPalgrave
- Publication date2011
- ISBN 10 0230203965
- ISBN 13 9780230203969
- BindingPaperback
- Number of pages500
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