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Loud and Clear: How To Prepare And Deliver Effective Business And Technical Presentations, Fourth Edition - Softcover
How do you want your next presentation to come across? as a bland outline that glosses over your topic? as a ”data dump,” confusing or boring your audience? as nerve-wracking torture for everyone involved? The key to effective presentations is preparation, so Loud and Clear shows you six steps for planning any technical or business presentation. It discusses the best use of audiovisual aids and explains the basics of set-up and delivery. Loud and Clear's practical, step-by-step advice has helped more than 300,000 technical experts become expert presenters as well. Whether you present proposals to new clients or a weekly status report, Loud and Clear will help you deliver your message clearly and confidently.
"synopsis" may belong to another edition of this title.
From the Author:
How this book came about and what it can do for you.
It has been thirty years since the first edition of this book was published (this is the fourth edition). I am amazed at how its principles for making business and technical presentations continue to guide thousands of individuals and organizations. It is gratifying to think that such continuing demand shows how useful this book's techniques are. There have been many other books written on the subject over the years, most of which focus heavily on presentation skills and the use of visuals. There are important topics of course. My colleagues and I have extensive coverage of both in this book. However, I know of no other book that gives as much attention to preparation. The finest presentation techniques and the more up-to-date visuals will not overcome a poorly prepared message. I believe this approach in LOUD and CLEAR has stood the test of time. It emphasizes being certain that you have a clear vision of what you want to accomplish with your presentation (not what do you want to say). This approach provides a foundation from which you can design a stronger presentation that is more likely to achieve the results you want with every group you face, whether they are customers, upper management, colleagues, or the general public.
About the Author:
It has been thirty years since the first edition of this book was published (this is the fourth edition). I am amazed at how its principles for making business and technical presentations continue to guide thousands of individuals and organizations. It is gratifying to think that such continuing demand shows how useful this book's techniques are. There have been many other books written on the subject over the years, most of which focus heavily on presentation skills and the use of visuals. There are important topics of course. My colleagues and I have extensive coverage of both in this book. However, I know of no other book that gives as much attention to preparation. The finest presentation techniques and the more up-to-date visuals will not overcome a poorly prepared message. I believe this approach in LOUD and CLEAR has stood the test of time. It emphasizes being certain that you have a clear vision of what you want to accomplish with your presentation (not what do you want to say). This approach provides a foundation from which you can design a stronger presentation that is more likely to achieve the results you want with every group you face, whether they are customers, upper management, colleagues, or the general public.
George L. Morrisey has headed the Morrisey Group, a management consulting firm, since 1972. Author of nineteen books on planning and management, he has received the National Speakers Association's highest honor for excellence. Thomas L. Sechrest has twenty years of experience in organizational development as a video producer and trainer. He now consults with high-tech firms while completing his doctorate at the University of Texas. Wendy B. Warman is president of SmarTalkers, a Florida training and consulting firm. A certified speech pathologist, she leads seminars for such clients as Honeywell, Salomon Brothers, and Cargill, Inc.
"About this title" may belong to another edition of this title.
- PublisherBasic Books
- Publication date1997
- ISBN 10 0201127938
- ISBN 13 9780201127935
- BindingPaperback
- Edition number4
- Number of pages222
- Rating
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