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Graduate level and executive education courses in Strategic Management.
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business students a disciplined process that facilitates the formulation and implementation of strategy. Conceptual--does not include cases.
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Synopsis:
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
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- PublisherPearson
- Publication date1995
- ISBN 10 0134588940
- ISBN 13 9780134588940
- BindingHardcover
- Edition number2
- Number of pages440
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The Strategy Concept and Process: A Pragmatic Approach
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Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition) Hax, Arnoldo C. and Majluf, Nicolas S.
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The Strategy Concept and Process: A Pragmatic Approach
Published by
Pearson College Div
(1995)
ISBN 10: 0134588940
ISBN 13: 9780134588940
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Hardcover
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