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Cases in Electronic Commerce ISBN 13: 9780072375169

Cases in Electronic Commerce - Softcover

 
9780072375169: Cases in Electronic Commerce
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This collection of case studies centres around a real-world company. Its managerial approach enables a full understanding of the strategic, tactical and operational challenges faced when launching an e-commerce-based company.

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  • PublisherMcGraw-Hill Inc.,US
  • Publication date1999
  • ISBN 10 0072375167
  • ISBN 13 9780072375169
  • BindingPaperback
  • Number of pages480
  • EditorHuff Sid

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