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Laura O'Neill left behind her life in Melbourne, Australia, to move to Greenpoint, Brooklyn, in 2007, after meeting Ben on a trip to London. Among the many facets of running a small business, she handles the company's design and marketing. Laura shares her home with her musician and artist boyfriend, Greg, and a very talkative cat, Gypsy. Outside of focusing on ice cream and Indonesian food, Laura spends her time playing in a band and throwing a weekly dance jam in the dark called No Lights, No Lycra.
Ben Van Leeuwen, the mad genius of ice cream recipe testing and recipe development, is the point person for the day-to-day number crunching. He also oversees and guides the growth of the Van Leeuwen business. When not in the test kitchen or perfecting spreadsheets, Ben regularly practices yoga and meditation and spends as much time as he can surrounded by nature.
Pete Van Leeuwen wears many hats, from initiating the launch of new products to getting his hands dirty fixing ice cream trucks. Not only does he spread his skills across the many aspects of the ice cream business, but he spreads them from coast to coast, overseeing Van Leeuwen's California expansion. When he's not dreaming up future novelty items, he can be found playing in a puppet rock opera, exploring the planet, or cooking for his little family of two dogs and one girlfriend.
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